He later stated his hopes for the song: "I've always wanted to use my voice to shift culture, even if just a millimeter." Critical reception
Cole speaks about his "longest crush ever". The hip hop / R&B song is a continuation of his song "Dreams" from his mixtape The Warm Up, in which he obsesses over the girl and devises his plan to kill her boyfriend. Cole played it for Jay-Z, his first words were, 'Yo, you should get Miguel on this,'" Cole recalls. I really did them verses in my crib and just loved the way they felt." Ĭole originally sang the song's chorus himself, until a meeting with Jay-Z, who suggested that Cole reach out to Miguel. Like with 'Power Trip,' absolutely you couldn't point to any song on the radio and be like, 'Oh, this sounds like that'…everything from the beat to the way that I'm flowing, you've never really heard me so "sleepy". It was between that, and this other record that's like, maybe a bigger record, but 'Power Trip' had that newer sound. "The most exciting part about that song and the reason why we went with it is that it sounds like nothing that's out. When asked about the single, Cole explained: Soon after releasing a five track extended play, titled Truly Yours, Cole released "Power Trip" on Valentine's Day. Cole taking the time to mix his entire catalog in spatial audio can only help speed that up.The single marked the second collaboration between Cole and Miguel, following their moderate hit single, " All I Want Is You". While there has been a considerable increase in the number of releases that feature spatial audio, it is still a category that is under development with artist adoption still growing. “I think we’re going to see certainly every new song that comes out very quickly here in Dolby Atmos, and you’re going to see people going to their back catalogues,” Cue said at the time. In conversation with Billboard last summer, Apple senior vp internet software and services Eddy Cue said he expected Spatial audio to become the default for new releases moving forward. Spatial audio replaces the stereo soundstage with a 3D experience that makes the listener feel like the music is all around them. The service introduced two significant features in 2021 - spatial audio and high-fidelity streaming - but made it clear that moving forward spatial audio would be its focus. Apple Music Proclaims 'Love' for Neil Young After He Pulls His Music From SpotifyĪpple has been pushing for artists to use Spatial audio more after the company made the feature a key priority for the streaming service in 2021.
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